Kenra Brightening Shampoo contains violet pigment for instant toning. Designed for daily use on natural or color-treated hair, this violet toning shampoo maintains radiant color while providing increased manageability and intense shine for healthy looking hair. 
 
Benefits: 
Eliminates brassy tones to enhance blonde, gray and silver hair
Features Advanced Brightening Technology to increase brightness by up to 80%
Prevents oil buildup to reduce frequent washing
 
INGREDIENTS:
Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Benzyl Alcohol,Fragrance/Parfum, Sodium Chloride, Hydrolyze Keratin,Disodium Edta, Citric Acid, Dehydroacetic Acid, Starch Hydroxypropyltrimonium Chloride, Benzophenone-4, Violet 2 Ci 60730, Benzyl Salicylate, Butylphenyl Methylpropional, Citral, Citronellol, Coumarin, Hexyl Cinnamal, Limonene, Linalool.